Case studies on advertising

Premium Yorkshire Tea got some proper celebrity glitz to take on rivals September 06, Premium Helping the nation fall back in love with Cadbury via 'Mum's birthday' February 26, Alex Brownsell.

Premium Ford's drive to create a thrilling experience November 14, Premium HBO's quest to engage audiences with experiences November 07, Premium How Bodyform revolutionised normality September 17, Premium Inside the TfL campaign to tackle unwanted sexual behaviour on public transport July 31, Premium How The Economist used 'the truth' to lure a new audience July 25, Yasmin Arrigo. Premium How Heineken and Publicis built brand success on big issues June 27, Premium How Doritos got fans to take a competition as seriously as a job application June 01, Premium How Just Eat's branding took it from 'red-tastic' challenger to category leader in three years May 17, Premium Why Wall's made its classic ice-creams talk April 18, Premium How Pukka Pies put an end to one of Britain's big debates: pie with mash or chips?

April 03, Premium Six key lessons from Vodafone's Voxi launch March 26, Premium How Lionsgate used social media to 'take back' Halloween for horror film Jigsaw March 16, Premium How Deezer reached a young Snapchat audience at scale, on a low budget March 13, Premium How EE brought magic back to the network February 28, Premium Why Benefit used pink astronauts and a silver space pod to launch its new mascara February 22, Premium The story behind how Channel 4 changed minds on disability January 17, Premium How a start-up used digital innovation to shake up home heating January 10, Premium How a law firm broke new ground with 'Love where you live' campaign December 28, Premium Why The Times used psychology to tap into its readership November 29, Premium How bears took Heathrow on a journey November 15, Premium How McDonald's busted brand-damaging myths November 13, The highly cost effective Vermont campaign can be used as a model for future efforts.


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Pechmann C 1 , Reibling ET. SUBJECTS: A total of seventh grade age years and 10th grade age years students participated in the supplemental data collection effort. RESULTS: An anti-smoking advertising campaign initiated by Vermont researchers was found to be the most cost effective in that it significantly reduced adolescent smoking prevalence at a low per capita cost. PubMed Central.

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